Medspa Closures - Twin Cities Shakeout
Why Closures Are Accelerating — and What the Smart Clinics Are Doing Differently The Twin Cities medspa market is changing — fast. Over the past decade, medical aesthetics exploded. Medspas multiplied, devices flooded the market, and national brands expanded aggressively. What once felt like a luxury niche became mainstream almost overnight. Now, we’re seeing the inevitable industry correction. Closures, consolidations, and ownership transitions are becoming more common — including well-known national brands like Ideal Image, which has publicly undergone restructures, ownership changes, and market exits in certain regions. While not every location has closed, the trend is clear: the big-box medspa model is under pressure, especially in competitive markets like the Twin Cities. Why Medspas Are Closing in Minnesota This isn’t about a lack of demand. People still want Botox, filler, and skin treatments. The problem is how many clinics entered the market — and how they were built. Th...
